A young Frenchman has launched an extramarital dating website in the 'puritanical' US, selling the idea that adultery is no longer what it used to be, and could in fact save a marriage, reports AFP.
Promising a 'French touch', Gleeden.com vaunt its women-friendly credentials over the likes of brasher and more well-established North American adulterers' site AshleyMadison.com.
Teddy Truchot, 27, an engineer by training, launched his site in France in 2009 after polls showed that fully a third of people on dating sites claimed to be single but were in fact already in a relationship.
Today his international site for extramarital dating has over half-a-million members.
The main subscribers are from Europe - with almost 250,000 are in France - a country with a historic reputation for infidelity, but by no means an extramarital monopoly.
Its success is a sign of the changing mores of our times, Truchot says, empowering financially emancipated women who are less afraid of the potential repercussions of seeking a bit on the side.
"The French love infidelity. Even if they don't practise it, they're very good spectators," Truchot tells AFP by telephone from Los Angeles, where he is preparing to launch the US site in February.
The need itself is the same everywhere, he adds.
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